Benefit of CSR
In many corporations, CSR matches existing cultural values and aligns with the ethics and morality of the leaders. That’s reason enough to have a CSR program and, in any case, answers the question: “What is the purpose of corporate social responsibility?” However, even though businesses may not expect that there will be a strategic advantage or even many benefits to the CSR program, the rewards are plentiful.
CSR programs consistently return results. For example, they:
- Increase brand recognition.
- Create positive perceptions and enhance the brand reputation.
- Differentiate the company from its competitors.
- Provide greater protection against reputational damage.
- Generate increased customer loyalty.
These benefits are backed by research. Further, customers are four to six times more likely to buy from and trust a company with a strong sense of purpose. And 87% of those surveyed report that they would purchase products and services from companies that advocate for the causes they believe in.
CSR Made Easy
One way to ensure that your CSR program runs smoothly is to find the right partners. Technology can help you effortlessly monitor, manage and measure the results of your program.
Groundswell is the best option when you are looking to make charitable giving an employee benefit. It allows you to create a personal foundation for each employee and put the control in their capable hands. If you’d like more information about Groundswell, contact us.