Meet Rebecca Holliday

  • Groundswell
  • December 8, 2021

Describe your journey to Groundswell in two sentences. 

For the past 15 years I have worked in social impact across the non-profit, corporate and public sectors, and seen the immense power of technology to catalyze greater impact at scale. The opportunity to join Groundswell allows me to leverage my experience to help shape a product that is revolutionizing philanthropy in really exciting ways.

What is a cause you are most motivated by and where can we learn more?

It’s hard to pick a single cause, because there are so many important, interrelated issues that are critical in supporting and empowering vulnerable communities and the planet we live on. Right now I am really motivated by food security and food justice – ensuring people have food that is nutritious, affordable, and accessible. There is so much food waste, and yet people are going hungry – nearly 50 million Americans are considered food insecure. Organizations like Food Cycle LA and Food Forward are really important in the local food security ecosystem, helping to support local producers, eliminate waste, and get food to those most in need.

What makes you excited to show up to work on Monday morning? 

I am most excited to show up to work on Monday morning because of the ambition of Groundswell’s vision, and the amazing team all working shoulder-to-shoulder towards that vision. 

Share a hobby or interest that fulfills you.

I love gardening – and am fortunate enough to have a yard to grow and tend to flowers, herbs and vegetables. It’s a wonderful way to be outside in the LA weather, and also allows my young kids to learn about how plants grow and fruit ripens. 

Where can we connect with you?



  • Groundswell
  • December 8, 2021