4 MINS READ

Reviewing a Big 2021 at Groundswell

  • Groundswell
  • December 20, 2021

As we move into the heart of the holidays – and as 2022 looms on the horizon – it feels like a moment to take stock, and reflect on what has been a big, big year here at Groundswell. It’s only been just a few short months, but we’re fired up and extremely fortunate to have hit some incredible milestones already. 

Throughout 2021, we’ve been working as hard as we can to revolutionize philanthropy. This year, we assembled an incredible team; we were featured in major news outlets; we launched our web presence; and we received significant seed funding to help us achieve our goals.

Why? Because we think that sophisticated philanthropy should not be limited to the 1%. Because we want more people to have more impact, and back more great causes.

Thanks to everyone who has followed along on our journey this year. Here are a few highlights.

Assembling a World-Class Team

A company is only as good as its people. Especially when your goals are as bold as ours. And this year, we have assembled a fantastic core team.

Led by our founders Jake Wood, a former marine and founder of Team Rubicon; Adam Miller, founder of Cornerstone OnDemand; and Joe Marchese, executive chairman of Human Ventures Co., we have built a powerful leadership unit. In 2021, we’ve added: 

  • Tammy Hahn, Former VP of Product of Cornerstone, as Chief Product Officer (CPO). 
  • Karan Keswani, Former Chief Architect of Bluebeam, as Chief Technology Officer (CTO).
  • Candice Schmitt, Former Chief People Officer of Team Rubicon, as Chief Administrative Officer (CAO).
  • M.G. Siegler, General Partner at GV (previously Google Ventures), on our board of directors.
  • Heather Hartnett, CEO of Human Ventures, on our board of directors. 

Our Series Seed Funding

We have a big mission: Take a model of philanthropy typically only accessible to the 1%, and make it available to everyone else. With such a large project ahead of us, the more backing we can get, the better. And in November we received a total of $15 million in startup capital

$10 million Series Seed investment was led by GV (previously Google Ventures) after our first $5 million received in September earlier this year. GV was joined by Human Ventures, Moonshots Capital, Felicis Ventures, and Core Innovation Capital.

This funding will provide us capital to develop the world’s most revolutionary philanthropy platform, propelling us closer to our ambition of building a world in which every solution is financed and every problem is solved.

Entering The Mainstream

In the past few months, Groundswell has attracted more and more attention from major media outlets. In September, Jake was featured in a Forbes article, where he discussed Groundswell’s objective to democratize philanthropy for the public, and inspire a new generation of philanthropists.

It was a fantastic chat, where Jake mapped out our bold goals: 

“Ten years from now, we hope to have helped unlock a trillion dollars of philanthropy globally. That won’t solve all the world’s problems, but it will be a good start.”

This Forbes appearance was followed by a great feature in LA TechWatch featuring an interview with our Chief Product Officer Tammy Hahn.  In the feature, Tammy shared a little about our journey to raising capital, how we’re providing a value-add to society, and what’s ahead for us at Groundswell.

Our team is made up of talented, high-performing individuals that were tired of building products that didn’t add value to society.  We saw an opportunity to create an entirely new category and bring philanthropy into the 21st Century, which is exactly what we intend to do.

Over the next six months, we’re going to execute against our product roadmap and get out into the market.  We have a long list of companies standing by to implement Groundswell’s beta product.

We’re eager to establish ourselves as the creator and leader of the Philanthropy-as-a-Service category, but, more importantly, are eager to make the world a better place by making charitable giving a new table-stakes component of total compensation.”

2022 – We’re Coming For You

Despite everything we’ve achieved this year, we’re just getting started.

In 2022, our product is launching, and Groundswell will be loose in the wild. If you haven’t signed up yet, request early access to be a beta tester. We will be growing the team (check out our open roles!) and having more conversations out in the world.

Thanks again to everyone who has followed along on our journey this year. See you in 2022!

  • Groundswell
  • December 20, 2021